Life’s Blood of Internet Business - Marketing
If you have been in Internet Marketing or any business for that matter, for long, you realize how important communicating with words is. Without marketing, our economy as we know it today would come to a standstill. Whole segments of Business are dedicated to communicating to prospective customers - it’s called Marketing. Apple, Microsoft, Nike, Ford, Cheerios, Band-aids…all depend on marketing.
Why? Because marketing is the art and science of making your product or service “wanted”. It is all about creating desire through curiosity plus benefits (why are Band-aids better than Curad? Or Ford better than a Chevy or one politician better than another). Desire is created by showing benefits to the individual and at least grabbing their curiosity. “Look like so and so if you use X brand shampoo; you look tough in a Ford or whatever. Anyway,…
I think the history of Marketing is fascinating. Did you know that Marketing as a profession did not exist till the 1920’s or so? Marketing became the means to get the word out to folks that you had a product that was great, but word of mouth wasn’t enough to get it shouted far and wide.
The early 20th century saw big changes in industry. Until then, you had one kind of “something” on the store shelf available for sale. One type of glue; one kind of peaches; one line of tools. That was due to local economies. Stores carried what the locals had to sell plus a limited amount of shipped in items. It was expensive to bring in store goods. Advertising was as simple as neighbors telling neighbors about the goods they liked. Store keepers might put up a sign to advertise some new thing but nothing like it is today.
Then came the industrial age. Due to the production of steel, cheap coal and oil, combined with entrepreneurial spirit, inexpensive manufacturing processes came on the scene which made it possible for business men to make 1000’s of a widget in a day - not just 10 that his local economy needed.
At the same time another development made distribution possible - trucks and trains. Mass distribution became possible by rails and roads. As the world became more accessible, manufacturers figured out they could make more money by mass producing their product or service and sell it far and wide. So he learned to get the word out through sales and marketing.
But then as one would expect, other entrepreneurs wanted a share of the pie too. After all, their widget was green, or it was made of lighter materials or it was less expensive. So, now there were two or three or more somethings to compete with one another. (Ever looked at the shampoo aisle? Just what really is the difference between them. They all clean your hair, right? That goes for the frozen foods, or pop or chips…you name it there is always more than one brand)
Once there were more than one something, you needed to set your “something” apart - make it seem better some way. That is what Marketing is all about - making your widget special.
Taking it a little further, within marketing came another specialized field - the copy writer. Writing copy to sell a widget to make it “better” than the rest, is an art and science. Men and women who are good at it can practically command any price for their “magic” with words. Because business owners know that if there is anything their business needs, it’s buyers. And most folks usually don’t just buy, they need to be sold - especially if it is a new idea. There are just too many choices out there. Too many voices clamoring for your attention. The Copy Writer’s job is to get your attention.
Hence, Internet Marketing. So, now you know where it all began. And you now know why it is not an easy business to be in. But with persistence, good product or service and excellent copy, it is only a matter of time before you find your business taking off.
Tags:Copy Writing,internet marketing,Marketing
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Great tip considering that marketing lately is becoming too often associated with spamming
I guess it is all a matter of perception.
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